Colgate Can’t Escape False, Deceptive Sunscreen Advertising Suit

Four proposed classes of Colgate-Palmolive Co.consumers who are suing over false and deceptive sunscreen advertising succeeded in moving most of their claims forward.

Colgate oversees the manufacturing and selling of the EltaMD sunscreens and CP Skin Health Group Inc. is responsible for the brand. The proposed classes allege the companies have “deceptively labeled and advertised the products ‘in order to capitalize on demand for premium mineral sunscreens made solely with zinc oxide,"” according to a ruling issued Thursday by the US District Court for the Northern District of New York.

The proposed classes assert violations of two New York ...