BodyArmor Consumers Settle Sports Drink Health Deception Lawsuit

Two consumers who alleged BA Sports Nutrition LLC tricked them about the health benefits of BodyArmor sports drink have settled with the company, filings in a federal court in California show.

Alexander Hill and Marc Silver challenged representations that BodyArmor provides “superior hydration.” They also alleged they were misled into thinking that the drinks contained fruit juice and were healthy despite a high sugar content.

Their first proposed class complaint was dismissed because the allegations were deemed too vague, but on their second try the US District Court for the Northern District of California said the consumers raised plausible claims. ...