Best Buy Hit With Suit Over ‘Zero Interest’ Promotions

Retail giant Best Buy Co. tricks customers with “zero interest” deals that apply hefty retroactive interest charges if the full balance isn’t paid by the end of the promotion period, a proposed class suit alleges.

The “zero interest” promotions dupe consumers into using what is really deferred-interest financing with an undisclosed “debt time bomb at the end,” plaintiff Deanna Dornaus says.

Those who don’t pay off the entire balance during the promotional period will be charged interest on the purchase amount retroactive to the purchase date, even if they owe only part of the original balance, according to the July ...