Babe Original Accused of Mislabeling Flagship Lash, Brow Serums

Elixir Cosmetics OPCO LLC, the company behind clean beauty brand Babe Original, was hit with a lawsuit alleging it mislabeled its eyelash and eyebrow serums that included an ingredient not approved for cosmetic use.

Babe Lash Essential Serum and Babe Brow Amplifying Serum contain isopropyl cloprostenate, an ingredient used for a class of drugs that treats glaucoma patients. ICP can cause eye irritation, iris color change, and other side effects that Elixir hasn’t listed on the products packaging, the complaint filed Sunday in the US District Court for the Eastern District of New York says.

The beauty brand touts its ...