Ancient Brands Exits False-Ad Suit Over Bone Broth Protein

Bone broth consumers can’t sue Ancient Brands LLC for allegedly overstating the products’ protein content, because federal food labeling law preempts their claims, a judge said.

The bone broth powders’ front label says “20g Protein,” and the nutrition facts panel says there are 20 grams of protein per serving, Raquel Diaz and Steven Dunn said in a suit in the US District Court for the Northern District of New York.

But some types of protein meet human nutritional needs better than others because the body digests them differently, the plaintiffs said. The main protein source in the bone broth is ...