Ahold USA Faces Deception Suit Over Stop & Shop Graham Crackers

Ahold USA Inc. must face consumer deception claims over graham crackers marketed by its Stop & Shop unit, after a federal court in New York ruled that consumers could be misled into thinking the product is made mostly with whole-grain flour.

The packaging describes the product as “Naturally Flavored Cinnamon Graham Crackers,” with “GRAHAM” appearing in all capital letters and as the largest word on the label, Idalia Valcarcel said.

The product’s name, and the emphasis on the word ‘graham,’ gives reasonable consumers the impression that graham flour—a type of whole grain flour—is the primary flour ingredient used, she alleged. ...