Almost every US president has been inaugurated in a Brooks Brothers suit. Civil War soldiers were outfitted in the brand. Hollywood costume designers consistently turned to Brooks Brothers’ archives, whether for The Great Gatsby’s double-breasted waistcoats, the slim 1960s tailoring in Mad Men or the wide lapels of ’80s power suits in Wall Street. But as casual Fridays—and then casual every days—chipped away at suit supremacy, comfort replaced custom tailoring. After a couple of failed ownership changes, the 202-year-old company finally sought
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