Women’s Pro Sports Startup Raises $30 Million to Fund Leagues (1)

Athletes Unlimited, a growing network of professional sports leagues for women, is raising funds to expand in its four sports and attract more viewers.

The $30 million round set to be announced Thursday was led by Schusterman Family Investments. Several prominent sports figures are backing the business as well, including NBA star Kevin Durant’s Thirty Five Ventures, Olympic hockey player Angela Ruggiero and David Blitzer, who owns stakes in several teams including the Cleveland Guardians and Philadelphia 76ers.

“Athletes Unlimited, from a business perspective, was based on a premise that there were substantially undervalued athletes and underserved fans,” cofounder Jonathan ...