Markets are deeply tied up with puzzles, wagers and games. Ask a hedge fund manager and a blackjack player how much money to put on a bet, and there’s a good chance they’ll both lean on a mathematical formula called the Kelly criterion. Ask a stock analyst if Nvidia Corp. is a buy, and she might remind you of economist John Maynard Keynes’ description of the market as a beauty contest where the judges have to guess whom the other judges will like best. Games can be tools for understanding what action to take amid complexity and uncertainty.
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