TSG Invests in Crumbl Alongside Debt from Blackstone, Golub (2)

Private equity firm TSG Consumer Partners has agreed to take a minority stake in Crumbl, the fast-growing cookie and dessert chain, according to a representative for Crumbl.

TSG is making the investment in the form of preferred equity in exchange for a minority stake in Crumbl, according to people with knowledge of the matter, who asked not to be identified discussing private information.

Blackstone Inc. and Golub Capital are also in talks to provide a $500 million private credit loan to Crumbl, according to a person with knowledge of that matter. The debt is structured as a unitranche loan, the ...