Simone Biles’ Leotards Ignite Sales of Made-in-America Brand

Aug. 8, 2024, 9:00 AM UTC

Simone Biles won four more medals during the Paris Olympics, making her the most decorated American gymnast ever. All that attention has also helped push a company that produces American-made apparel into the spotlight.

GK Elite, which has a factory in Reading, Pennsylvania, makes the leotards worn by Biles and fellow US gymnasts such as Suni Lee, who took home three medals. The exposure helped sales from this Olympics top the games three years ago in Tokyo in just a few days. Those gains have been powered by purchases of replica uniforms that Team USA promoted before going to ...

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