Peyton Manning Joins $45 Million Fundraising for Good Good Golf

Retired quarterback Peyton Manning and a former top executive at YouTube are part of a group investing $45 million in Good Good Golf, the company behind a popular online golf channel.

Creator Sports Capital, co-founded by former YouTube executive Benjamin Grubbs, is leading the funding round, which includes Manning’s Omaha Productions and 50 other investors, according to the company. Good Good Golf will use the money to build a management team, invest in live events and expand its lineup of golf products.

Investors have been pouring money into YouTube stars and social-media influencers, betting some will turn their internet ...