Peloton Rival Zwift Bets on Hardcore Racing In Your Living Room

When the Tour de France was postponed at the start of the pandemic, Zwift Inc. came to the rescue with a virtual version of the world’s most prestigiouscycling race.

Zwift is well known among weekend warriors as a way to train or compete when it’s too cold or rainy to go outside, or it’s just more convenient. The exercise app connects cyclists riding their bikes inside to real-time races in virtual worlds through a mobile device, computer or Apple TV.

Since the Tour de France in 2020, interest in Zwift has kept growing among serious e-sport racing competitions, its loyal fan base and ...