In the mid-2000s, the Motorola RAZR was a pop culture icon. Paris Hilton often posed with a hot pink version of the flip phone, and footballer David Beckham was the face of the brand.
Now, you’re more likely to see the Motorola logo on a handset pinned to a police officer’s chest, or in the hands of a paramedic on the scene of an accident. Since Motorola spun out its struggling cellphone business in 2011, the company has returned to its roots as a specialist in critical communications, providing everything from heat-resistant microphones to AI-enabled body cameras and license-plate recognition technology.
Motorola Survived the iPhone by Returning to Its Public Safety Roots
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