Online Travel Agent Loveholidays Eyes IPO in Boost to London (1)

Online travel agent Loveholidays is preparing to go public to take advantage of increased UK demand for packaged holidays, in what could be a pick-me-up for London’s moribund market for initial public offerings.

“We are evaluating an IPO and that is the option which excites me the most,” Chief Executive Officer Donat Rétif said in an interview. The company has not yet selected a venue for its listing, but London would be “logical,” given that Loveholidays is a “homegrown, British business,” Rétif said.

A successful debut could help revitalize London’s market for IPOs, which has been slow to recover from ...