NielsenIQ Is Said to Target Raising $1.25 Billion In US IPO

NielsenIQ, a consumer intelligence firm backed by buyout firms Advent and KKR & Co., is targeting raising about $1.25 billion in a US IPO as soon as this summer, according to people familiar with the matter.

The company is working with JPMorgan Chase & Co. on the potential initial public offering, one of the people said, asking not to be identified as the information is confidential. A listing may value NIQ, as it is known, at around $10 billion, Bloomberg News reported in November.

Details of the company’s plans could still change, the people said. Representatives for Advent, ...