NBA Invests in AI-Driven Video-Tracking Firm, Extends Deal

The National Basketball Association has invested in artificial-intelligence-based video-tracking firm Videocites as it looks to take more ownership stakes in businesses that could benefit the league.

Videocites brought on the NBA as part of a funding round led by Velocity Capital Management and joined by Infront Sports & Media AG. As part of the arrangement, Videocites has extended a deal with the league to use its technology to track how the NBA’s content is being used by fans on social media.

“We thought it would make sense for us to enter into a deeper partnership by having an equity component,” ...