Misfits Market Nearly Doubles Value to $2 Billion in Five Months

Online grocer Misfits Market Inc. nearly doubled its valuation in just five months, making it a unicorn twice over.

The startup, based in Philadelphia, is valued at $2 billion after a $225 million round led by SoftBank Vision Fund 2, the company said. This funding was an extension of a Series C headed by Accel announced in April that put a $1.1 billion value on the company. Overall, Misfits, founded in 2018, has raised $526.5 million.

Misfits offers organic produce, pantry staples and meats that would otherwise go to waste, often for cosmetic reasons, at steep discounts. Unlike many other online grocers, the ...