Michael Jordan’s Cincoro Tequila Adds Celebrities, Markets (1)

Cincoro Tequila, the spirits label co-founded by Michael Jordan, is raising funds from athlete investors as it prepares to enter several international markets.

Tennis legend Serena Williams and baseball hall-of-famer Derek Jeter are among the athletes joining the ownership group, along with pro golfers Dustin Johnson and Keegan Bradley. Jason Robins, the chief executive officer of sports-betting firm DraftKings Inc., is also involved. Financial terms weren’t disclosed.

Cincoro is set to roll out its tequila offerings later this year in several major markets, including China, Japan, South Korea, Singapore, the United Arab Emirates, the UK, France ...