Mark Bezos’s Private Equity Firm Taps Wealthy for Consumer Bets

A private equity firm co-founded by Jeff Bezos’s younger brother is seeking money from wealthy families and individuals to invest in consumer companies globally.

HighPost Capital is looking to raise at least $500 million for the fund, according to a person familiar with the matter, who asked not to be identified as the fundraising is private. Mark Bezos created HighPost in 2019 with David Moross, the founder of private equity firm Falconhead Capital.

Jeff and Mark Bezos

A spokesman for New York-based HighPost declined to comment.

Mark Bezos is the former head of communications for the Robin Hood Foundation and a ...