KKR Unit Asked to Drop Butter Word Play From Plant-Based Spread

KKR & Co.’s food company Upfield BV was ordered by a court to stop marketing its plant-based spread with a name that has a likeness to the Dutch word for butter.

Certain words like butter or cream may only be used for dairy products, an Utrecht court ruled on Tuesday. Upfield was ordered to stop marketing the Blue Band product as ‘Roombeter,’ which is a play on the word butter in Dutch.

If the firm doesn’t implement the change within three months, it faces a penalty of €5,000 ($5,424) for each day that it violates the judgment.

“Upfield is ...