KKR-Owned PR Firm Hires McKinsey to Advise on Growth Strategy

FGS Global, which grew into one of the world’s biggest corporate communications firms through a series of mergers, has hired management consultancy McKinsey & Co. to advise on its growth strategy as KKR & Co. nears completion of its takeover.

The three-month process, dubbed “Project Thunder,” aims to develop and execute a business plan for the PR firm to achieve its “most ambitious growth opportunities” from 2025 to 2027, according to an internal memo seen by Bloomberg News. FGS Chief Executive Officer Alexander Geiser and KKR’s co-head of European private equity, Philipp Freise, are holding a town hall with ...