Alembic uses AI to analyze how social media ad campaigns perform compared with, say, a Super Bowl commercial or billboard, and whether the customers drawn in bought the most profitable products. Katzenberg’s venture firm, WndrCo, led the round, which also included MXV Capital and Liquid 2 Ventures, former Hall of Fame quarterback Joe Montana’s firm.
Katzenberg said in his decades focused on brand marketing and advertising, he spent billions of dollars, “and ...
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