Iconic Soccer Sticker Maker Panini Is Said to Explore Sale

Panini SpA, maker of the iconic soccer stickers collected and traded by fans young and old around the world, is weighing a possible sale, according to people familiar with the matter.

The Italian publishing house has drawn interest from suitors including private equity firms, the people said, asking not to be identified discussing confidential information. Deliberations are in the early stages and there’s no certainty they will lead to a formal sales process, the people said.

A representative for Panini Group wasn’t available for comment outside normal business hours in Italy.

Panini was founded in 1961 in Modena, Italy, ...