General Mills to Sell Mainland China Häagen-Dazs Ice-Cream Shops

General Mills Inc. has agreed to sell its Häagen-Dazs shops in mainland China to a group including local tea brand Ningji.

The buyers will be exclusively licensed to use the Häagen-Dazs brand in ice-cream shops and gifting businesses in mainland China, while General Mills will continue to own and operate Häagen-Dazs retail and foodservice operations, the US company said in a statement.

The transaction is expected to close this year, subject to regulatory approvals and other closing conditions, General Mills said, adding that the sale aligns with its strategy to focus on brands and channels that provide the best ...