General Atlantic Leads $500 Million Funding for Startup Insider

Insider, a global marketing technology platform that uses artificial intelligence, raised $500 million in a funding round led by General Atlantic — a cash influx that will support plans to expand its business in the US.

The startup, co-founded in Istanbul in 2012 by Chief Executive Officer Hande Cilingir, was valued at close to $2 billion in its latest financing last year. The company declined to disclose its valuation in the new funding round.

Hande Cilingir

Photographer: Christopher Pike/Bloomberg

“As a pioneer of predictive models in customer experience, this funding positions us to further build upon that foundation,” Cilingir said. “We believe ...