General Atlantic Is Said to Explore US IPO of Joe & The Juice

General Atlantic is exploring a potential US initial public offering of Joe & the Juice as soon as next year, according to people familiar with the matter.

The private equity firm has recently been speaking to prospective advisers about a listing of the juice and coffee chain, the people said, asking not to be identified as the information isn’t public. A first-time share sale could value the Danish company at about €2 billion ($2.4 billion), the people said.

General Atlantic could select banks for the offering later this year, some of the people said. Deliberations are ongoing and details of ...