Former Tesla Executive McNeill Starts Money Manager to Run ETFs

Former Tesla Inc. and Lyft Inc. executive Jon McNeillis launching a firm that will run exchange-traded funds that focus on artificial intelligence and electrification.

McNeill, the cofounder of DVx Ventures, is teaming up with ETF industry pioneer Adam Patti to set up the new firm, VistaShares, according to a regulatory filing. DVx is known as a so-called hatch studio, creating its own companies from scratch instead of investing in those developed externally.

VistaShares will offer thematic ETFs, a corner of the asset-management industry that has been hit with heavy outflows over the past two years, primarily because such ...