Ex-Prop Trader’s $440 Billion Family Office Club Hires New CEO

Nov. 10, 2025, 4:49 PM UTC

A former Goldman Sachs Group Inc. proprietary trader’s private club for investment firms of the super-rich has shaken up its leadership as the invite-only group continues to expand worldwide.

Jeroen Vetter, 55, a former money manager for Dutch insurance company Aegon Ltd., is now chief executive officer at SFO Alliance, an organization for those in the family office industry co-founded by Goldman veteran Lex Van Dam, according to a statement Monday.

Jeroen Vetter
Source: SFO Alliance

Vetter replaces SFO Alliance’s other founder, Keith Johnston, a family office industry veteran who has decided to leave the organization, according to the London-based ...

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