Electronic Arts’ New Dollar Debt Rallies After $15 Billion Sale

Investors are bidding up Electronic Arts Inc. dollar-denominated debt that priced on Tuesday to help fund the video game maker’s record buyout.

Its 8.75% unsecured bond reached 104.25 cents on the dollar Wednesday while its 7.25% secured note got as high as 102.88 cents, according to Trace data. Both securities priced at 100 cents, and at yields roughly a percentage point higher than comparably rated bonds.

EA’s $6.13 billion term loan, which priced at 98.50 cents, climbed a full cent by midday Wednesday, according to people familiar with the matter.

The first few days ...