EBay Sells Classified Unit to Adevinta for $9.2 Billion (2)

EBay Inc. agreed to sell its online classifieds business to Adevinta ASA for $9.2 billion, ending one of the largest auctions of the year. The Norwegian digital marketplace owner, now the largest business in that sector globally, is already looking ahead to its next deal.

The tie-up means EBay will get $2.5 billion of cash and 540 million shares in the Norwegian firm, the companies said in a statement on Tuesday. Shares in Adevinta rose as much as 39%.

Adevinta beat out Naspers Ltd.’s Prosus NV and a private equity consortium that included Blackstone Group Inc., Permira and Hellman & ...