Donald Trump Jr.’s Big Plans to Monetize MAGA Take Shape at 1789

March 10, 2025, 12:00 PM UTC

The names lining up behind Elon Musk read like a who’s who of big money: BlackRock, Fidelity, venture-capital giant Sequoia.

And then there’s 1789 Capital.

The upstart investment firm scored a hot ticket recently with Musk, Donald Trump’s wealthiest backer: a rare chance to invest directly in his AI venture, xAI, and his roughly $350 billion startup, SpaceX.

Turns out, 1789 has a big attraction: Donald Trump Jr. — son of the US president, crown prince of MAGA and now frontman for what fans hail as a “parallel” US economy aimed at the Trump faithful.

Trump Jr. is clear: At 1789, his role is not ...

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