DirecTV CEO Sees a Future Beyond Satellites in Big Pay-TV Merger

DirecTV’s proposed takeover of rival Dish is an admission that the satellite-TV business is fading. Chief Executive Officer Bill Morrow has big ideas about what could come next.

Morrow’s plan is to offer viewers a one-stop shop for streaming apps like Hulu and smaller bundles of live TV channels built around specific genres, all delivered, if consumers want it, via the internet. It’s a logical response to the widening loss of pay-TV subscribers.

“That will allow us to get back into a growth situation,” Morrow said Tuesday on Bloomberg TV. “Because we are falling fast.”

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