Coinbase Partner Cardless Raises $60 Million in Growth Push

Sept. 22, 2025, 11:00 AM UTC

Cardless, a co-brand credit-card startup, raised $60 million in fresh venture funds to add features and build programs with name-brand clients, part of its effort to gain a stronger foothold in a business that traditional banks still dominate.

The new dollars will go partly toward tie-ups with Coinbase Global Inc. and Bilt Rewards, Cardless co-founder and president Michael Spelfogel said. Spark Capital led the fundraising, which also had participation from Activant Capital, Industry Ventures and Pear VC.

It’s Cardless’ largest round to date, and comes as the company is projecting to reach $150 million in annualized revenue by ...

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