Blackstone’s Blitzer Says More Sports and Media Deals Are Coming

Blackstone Group Inc. says the recent surge of investor interest in sports and media businesses is only the beginning.

The world’s largest private equity firm and its rivals are pouring billions of dollars into film, television and music rights companies in a bid to profit from the growing popularity of the content they generate. Expect more sports deals for similar reasons, said Global Head of Blackstone’s Tactical Opportunities Group David Blitzer, who owns stakes in sports teams including Premier League soccer club Crystal Palace FC.

“You are also seeing institutional capital come into the sports business in a dramatic ...