Apollo’s Holiday Video Pokes Fun at Rowan’s No New Toys Mantra

Marc Rowan’s favorite mantra has found a starring role in Apollo Global Management Inc.’s holiday video.

The line “No new toys” is repeated through the six minute video. For those less familiar with Apollo, it’s a rather cryptic refrain.

WATCH: Part of Apollo’s new holiday video.

Source: Bloomberg

The explanation: Rowan has frequently used the phrase when asked to describe his goals for the year. At a conference in January, he detailed Apollo’s growth since 2008, saying that meant “we have enough in-house today and the tailwinds of our business to accomplish our five-year plan. The bar to doing anything new, a new toy, it’s ...