Analytics Startup AppsFlyer Is Said to Tap Banks for IPO

AppsFlyer, a marketing analytics provider, is weighing plans for an initial public offering, people with knowledge of the matter said.

The San Francisco-based startup is working with Goldman Sachs Group Inc., JPMorgan Chase & Co. and Bank of America Corp. as it plans a possible IPO, according to the people.

AppsFlyer, which is backed by private equity firm General Atlantic, could seek to raise about $300 million in a listing in early 2025, they said. A listing could come sooner depending on market conditions, one of the people said.

Deliberations are ongoing and no final decisions on ...