Shares of the consumer intelligence data firm closed at $19.01 each on Wednesday in New York, below the IPO price of $21 apiece. The offering of 50 million shares was marketed in a range of $20 to $24 each.
The trading gives the former consumer intelligence unit of Nielsen Holdings a market value of $5.6 billion based on the outstanding shares listed in its filings.
NIQ’s offering adds to the US IPO market’s rebound this year after a mid-year slump. There has ...
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