Adam Neumann Builds WeWork Competitor That Loses the Office Beer

Four months after a failed bid to buy back WeWork Inc., the coworking company he co-founded in 2010, Adam Neumann is introducing a competitor. The concept, dubbed Workflow, is to make a more adult version of his former brainchild. Like WeWork, it will offer office space on flexible terms to companies and individuals, though it will aim to create a calm atmosphere with fancy artwork and plush furniture, instead of providing kombucha and beer at offices filled by twentysomethings running amok.

Design sensibilities won’t be the only difference between Workflow and WeWork, which emerged from Chapter 11 bankruptcy ...