A Pack of Ex-Googlers Aims to Bring Family Offices to the Masses

An octet of former Google employees is looking to bring family office-style investing -- long known for catering to the world’s billionaires -- to the masses.

Led by Chief Executive Officer Caesar Sengupta, Arta Finance will allow clients to invest in private equity, venture capital, private debt and real estate opportunities, the company said Wednesday in a statement. The startup has already raised $90 million from investors including Sequoia Capital India, Ribbit Capital and Coatue.

With Arta, Sengupta is exploiting the gap between the bevy of brokerages offering commission-free trading on spiffy apps for legions of retail investors and ...