Virginia Governor Signs Consumer Data Privacy Legislation (1)

Virginia joins California as one of the few U.S. states with a comprehensive consumer privacy statute after Gov. Ralph Northam (D) signed the bill into law Tuesday.

The Consumer Data Protection Act gives consumers the right to access their data and request their personal information be deleted by businesses. It requires companies to conduct data protection assessments related to their processing of personal data for targeted advertising and sales purposes.

While not as robust as the California Consumer Privacy Act, which took effect Jan. 1, 2020, the Virginia law will require businesses to rethink the way they collect consumer data ...