Utah Privacy Bill Signed, Marking Fourth State With Such a Law

Utah has become the fourth U.S. state to enact comprehensive consumer privacy legislation after Gov. Spencer Cox (R) signed the Utah Consumer Privacy Act into law Thursday.

The law gives consumers the right to know what personal data is being collected and ask it be deleted. The Utah Consumer Privacy Act is more business-friendly than legislation passed in California, Virginia, and Colorado, with no private right of action and the ability for companies to cure alleged violations within a 30-day time frame before the attorney general could conduct an enforcement action.

The law, which takes effect Dec. 31, 2023, will ...