Utah Likely to Be Fourth U.S. State With Consumer Privacy Law

Utah is on track to become the fourth U.S. state to enact comprehensive consumer privacy legislation after both of its chambers passed bills that would give consumers the right to know what personal data is being collected.

The Utah Consumer Privacy Act, approved 71-0 by the state House of Representatives on Wednesday, would also allow consumers to request companies delete such data. The state Senate passed its version of the bill Feb. 25.

The bill doesn’t have a private right of action, meaning customers wouldn’t be able to sue for alleged violations. Instead, were it to become law, it would ...