An aimless scroll through a maternity clothing catalog; a Facebook post of an ultrasound; an Amazon order for a breastfeeding pump.
These cookies leave crumbs, and this Internet user has now been deemed an “expectant parent” by a third-party data broker. Next, it’ll sell her data profile to digital advertisers, monetizing her and her Internet history, seizing on activity she thought was conducted in the privacy of her home.
This market—perceptible only to those who pore over a near unreadable block of text describing terms and conditions when they download an app or create a web account—snakes its way through ...
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