Target Sued Over Use of Facial Recognition Tools on Customers

May 31, 2024, 2:57 PM UTC

Target violated shoppers’ privacy by collecting biometric information without their consent to thwart shoplifting, a proposed class action alleges.

Target deploys video surveillance with facial-recognition capabilities in retail locations in Illinois as part of the company’s fraud-prevention efforts, according to the complaint filed Thursday in the US District Court for the Northern District of Illinois. The complaint alleges that Target has failed to inform customers about the collection as well as the purpose or length of time its being stored or used.

Named plaintiffs Denise Arnold, Blaire Brown, and Sandre Wilson are frequent Target shoppers who visit stores in Illinois ...

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