Sephora Fined in California’s First Enforcement of Privacy Law

LVMH’s Sephora, which touts itself as “championing all beauty fearlessly,” is paying a price for pushy marketing.

The cosmetics chain owned by world’s biggest luxury company was thrust into the spotlight Wednesday as the target of the first enforcement action under California’s consumer data privacy law, the toughest in the US.

In a settlement announced by the state’s attorney general, Sephora will pay $1.2 million in penalties and will inform California customers that it sells their personal data, including their location and items in their online shopping cart, and let them opt out of a sale of such ...