Companies would have to secure users’ personal information and disclose their data collection practices to win government contracts under a just-approved San Francisco ballot measure.
Voters in the center of the tech industry, with fresh memories of Facebook Inc.’s Cambridge Analytica data harvesting scandal, approved the “Privacy First” initiative Nov. 6. It affirms the public’s right to know how their personal information —including geolocation data, IP addresses, and genetic and biometric data—is being used and to opt out of having their data collected or sold.
The measure covers information collected on residents and visitors by any entity that has contracts, ...