Samsung Electronics Hit With Suit Over Smart TV Data Snooping

Five consumers sued Samsung Electronics America Inc. alleging the TV maker secretly collected their viewing data and shared it with Google LLC and X Corp. without their consent.

Joseph DiGiacinto and four others filed the class action Thursday in the US District Court for the Southern District of New York. Their complaint alleges Samsung installed automatic content-recognition software on its smart TVs that records screen images and audio every 500 milliseconds, then shares the data with third parties for advertising purposes.

Samsung’s smart TVs incorporate both its own ACR technology and the “Samba TV” software program, an ACR tool used ...