Roblox Game Platform Found to Blur Line Between Ads, Content (1)

Online gaming company Roblox’s immersive virtual experiences, popular among tweens, violated standards for responsible marketing to children by making it difficult for kids to tell the difference between advertisements and content, according to a group that monitors for compliance.

Roblox didn’t make it clear when kids under age 13 were seeing ads on its platform of different metaverse experiences made by individual users, developers, or brands, the Children’s Advertising Review Unit of the nonprofit BBB National Programs said Friday. Roblox influencers on social media also didn’t explain their marketing connections in a way that children can understand, the group said. ...