Ramaswamy’s Strive Plans Bitcoin Treasury Firm by Reverse Merger

May 7, 2025, 7:00 PM UTC

A subsidiary of Strive Enterprises Inc. co-founded by Vivek Ramaswamy is merging with Asset Entities Inc. to form a Bitcoin treasury company, the latest in a string of firms to mimic Michael Saylor’s Strategy.

Strive Asset Management announced the reverse merger with the Dallas-based public company in a Wednesday press release. The newly created firm will operate under the Strive brand and trade on the Nasdaq.

It intends to build a “Bitcoin war chest” with a long-term investment approach designed to outperform the world’s largest cryptocurrency, according to the release.

Strategy has prompted a wave of public companies ...

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